Apple confirms it is buying Shazam

Lately, it's been focused on enhancing its Spotify competitor, Apple Music.

If the acquisition goes ahead it will be the biggest music acquisition Apple has added to its repertoire since it bought Dr Dre's Beats Electronics in 2014 for $3bn.

Prior to the launch of the mobile app, Shazam operated by a phone call and SMS messaging. The app allowed users to quickly identify from the app which song was playing. The company launched visual search in 2015, but failed to gain a lot of traction for the service. It generates major part of its revenue from commissions paid on referrals to Apple's iTunes Store. As such, this has attracted the attention of some of the bigger players in the online music industry. "The fact that it sold for $400 million - just 2.8 times its total investment ($143 million) and well below its previous pre-money valuation of $1 billion illustrates how much value has seeped out of Shazam's business".

In addition to Apple's music services, Shazam sends significant traffic to Spotify.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. Shopkick detected these visits by listening for an ultrasonic audio signal that was unique to each store and could be detected by the shopkick app but not by human ears.

The Shazam Entertainment Ltd. logo on a wall at the company's headquarters in London.

Since it's humble beginnings, the UK company now sees other 100 million users a month.

Time will tell as to when we'll see Shazam integrated into iOS, macOS, tvOS and watchOS. All the iPhone maker would confirm is that the acquisition has something to do with Apple Music, which makes sense.

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