Cambridge Analytica suspende a su CEO

Así se desprende de un informe periodístico -que incluyó cámaras ocultas- realizado por el noticiero británico de Channel 4, que generó un fuerte impacto internacional, al punto que empujó a una abrupta caída en la cotización de la compañía que lidera Mark Zuckerberg.

Sus tácticas son aparentemente sucias en ocasiones.

Segpu en New York Times, fue él quién se acercó a Mercer y Bannón para crear Cambridge Analytica. "Le podemos ofrecer una gran cantidad de dinero al candidato para financiar su campaña a cambio de tierras por ejemplo". El encuentro sería grabado y publicado en línea. "Este tipo de tácticas funcionan muy bien, tener videos de corrupción y difundirlos por Internet, afirmaron". Cambridge Analytica opera en el Reino Unido y está registrada en la Unión Americana.

Cambridge Analytica, acusada de robar información privada de usuarios de Facebook, suspendió "con efecto inmediato" a su CEO, Alexander Nix, a la espera de una investigación completa e independiente. Para hacerlo, utilizó la aplicación "thisisyourdigitallife", concebida y creada por el ruso Aleksandr Kogan. Para Gutiérrez la clave está en que los usuarios tomen "conciencia" de que las redes sociales, aplicaciones, dispositivos y servicios gratuitos procesan su información para hacer marketing, mejorar la experiencia de navegación, etcétera, y que ello podría llegar a implicar una vulneración a su privacidad.

En noviembre de 2017, Andrés Manuel López Obrador, hoy candidato presidencial, aseguró que la empresa Cambridge Analytica había sido contratada para atacarlo, por lo que pidió al Instituto Nacional Electoral (INE) que investigara el caso. Y luego dirigirse a ellos con personalizados anuncios políticos diseñados para influir en su particular aspecto psicológico.

De acuerdo con la prensa británica se trata de la mayor filtración de datos en la historia de Facebook. El inconveniente surgió cuando Kogan compartió los datos con CA para fines comerciales.

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Recordemos que Cambridge Analytica es una empresa especializada en lo que se conoce actualmente como "big data" que básicamente es recolección de datos con la finalidad de clasificarlos y dirigir comunicaciones especificas para cada segmento construido; en el caso de las elecciones, dirigieron información específica para cada perfil de usuarios, con la finalidad de influir en su intención de voto.

La FTC dijo que no podía confirmar formalmente que se estaba llevando a cabo una investigación de Facebook, pero informó mediante una declaración que estaban estudiando cualquier alegación de violación de lo acordado en el 2012. "La compañía lo ha dejado claro desde 2016", se sostuvo allí.

(Derechos de autor © 2015. Todos los derechos reservados.)
 
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