"We are going to do that so that someone sitting in Russia, for example, couldn't say that they're in America and, therefore, able to run an election advertisement", he said.
"This is a serious matter, and I think people expect us to take action", Cornyn told reporters after his speech. Some senators came away unpersuaded and called for regulating the company and its online peers.
But it's not as if the panel of clueless senators were facing an evil genius.
He said that the company made big changes in the platform in 2014 that have prevented this specific situation with Cambridge Analytica from occurring again on Wednesday. Lindsey Graham, R-S.C., asked Zuckerberg to name his direct competitors. When she wasn't satisfied with his answer, she asked whether his data had been shared with Cambridge Analytica.
When logged in, a user can go to Facebook's Help Center and search "Cambridge" to get to the portal.
In perhaps the most glaring example, Sen. It routinely hires lots of top-tier, veteran lobbyists, as does Google.
Zuckerberg has been under fire for his seemingly robotic tendencies.
The controversy has brought a flood of bad publicity and sent the company's stock value plunging, but Zuckerberg seemed to achieve a measure of success in countering that: Facebook shares surged 4.5 percent for the day, the biggest gain in two years. Mueller's February indictment of 13 Russians accused of election interference mentions Facebook's role in the ruse.
Did Facebook allow the harvesting and sale of user data without their consent? "That would be a paid product".
It wasn't just Noah who found Zuckerberg's stolid appearance amusing; it became fodder for a frenzy of jokes on Twitter almost instantly as the hearing unfolded.
To a great many Americans that appears to be a pervasive pattern of political bias.
If the punishment for any given transgression should fit the crime, Trevor Noah is pretty sure justice has already been served in the case of Mark Zuckerberg and Facebook.
The Facebook CEO first tried to tackle the question by saying that there are other companies with which their services do overlap, but ultimately stated that, "It certainly doesn't feel like that to me, " denying Facebook's monopoly.